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April 07, 2011

Webinar - The Secret Life of Paperboard (April 19, 2 - 3 p.m. ET)

Convinced that paperboard is only for packaging? Think paperboard is hard to print? Believe you can't get too creative with paperboard?

Let PaperSpecs' newest webinar open your eyes! Paperboard is not only press friendly but often a more economical and inspiring choice for those seeking new substrates that inspire creativity and market differentiation.
What's more, there are plenty of paperboard stocks produced in an environmentally sustainable way, letting designers spread their creative wings while being earth friendly.
This free webinar, "The Secret Life of Paperboard",is hosted by PaperSpecs and Kallima^® Paper, the Tembec Paper Group's signature brand of C1S, C1S Plus and C2S coated cover paperboard.

The Untold Cinderella Story

Guest speaker Stuart Slater, director of business development at Contemporary Graphics, will reveal paperboard's untold Cinderella story. Paperboard can be used for as many applications as text or cover stock, and this side of the story deserves to be heard," says Slater. From magazine covers to direct mail, from menus to greeting cards, paperboard is effective, economical and versatile."

Webinar highlights
• When does paperboard's lightweight construction save money?
• What's the difference between caliper and weight?
• Will the press be able to run paperboard with quality results?
• Can paperboard be foil stamped, embossed and coated?
• Are there environmentally sustainable paperboard options?
• Why should you care about paperboard?

This webinar is perfect for designers, advertisers, marketers and media strategists who want to discover how paperboard can be the more economical yet inspiring choice.

When

April 19, 2011

from 2:00 to 3:00 p.m. Eastern Time

(11:00 a.m. - Noon Pacific)

Where

Anywhere - all you need is an Internet connection.

Cost

Free - proudly brought to you by Kallima^® Paper.

Advanced search:

Non Advanced Search or Natural Search

The documents are returned sorted on relevance depending on order, proximity, frequency of terms.

Advanced Search or Boolean Search

Default search behavior

By default, all search terms are optional. It behaves like an OR logic. Objects that contain the more terms are rated higher in the results and will appear first in their type. For example, wiki forum will find:

objects that include both terms
objects that include the term wiki
objects that include the term forum

Requiring terms

Add a plus sign ( + ) before a term to indicate that the term must appear in results. Example: +wiki forum will find objects containing at least wiki. Objects with both terms and many occurences of the terms will appear first.

Excluding terms

Add a minus sign ( - ) before a term to indicate that the term must not appear in the results. To reduce a term's value without completely excluding it, use a tilde. Example: -wiki forum will find objects that do not contain wiki but contain forum

Grouping terms

Use parenthesis ( ) to group terms into subexpressions. Example: +wiki +(forum blog) will find objects that contain wiki and forum or that contain wiki and blog in any order.

Finding phrases

Use double quotes ( " " ) around a phrase to find terms in the exact order, exactly as typed. Example: "Alex Bell" will not find Bell Alex or Alex G. Bell.

Using wildcards

Add an asterisk ( * ) after a term to find objects that include the root word. For example, run* will find:

objects that include the term run
objects that include the term runner
objects that include the term running

Reducing a term's value

Add a tilde ( ~ ) before a term to reduce its value indicate to the ranking of the results. Objects that contain the term will appear lower than other objects (unlike the minus sign which will completely exclude a term). Example: +wiki ~forum will rate an object with only wiki higher that an object with wiki and forum.

Changing relevance value

Add a less than ( < ) or greater than ( > ) sign before a term to change the term's contribution to the overall relevance value assigned to a object. Example: +wiki +(>forum < blog) will find objects that contain wiki and forum or wiki and blog in any order. wiki forum will be rated higher.

About

This blog is our way to share our stories with you about our contribution to the world of paper and to explore its many facets, whether it’s hot topics in printing and design, environmental issues, technological change, or just plain fun.

Whatever your connection to paper may be, check back with us from time to time to read our engaging articles, news, views and opinions that matter to you.

Webinar - The Secret Life of Paperboard (April 19, 2 - 3 p.m. ET)