As we advance closer and closer towards a completely digital age, many businesses are throwing the marketing techniques of the past out the proverbial window. Conventional wisdom in today's modern climate says that print direct mail marketing is obsolete. Why spend money to send out print mailers when you can just as easily send an email, for example, or outfit your landing pages with the best possible call to action? In reality, print direct mail marketing still has a lot to offer - regardless of the type of business you happen to be running.
Digital invitations and e-cards were all the rage 15 years ago, but now, paper is the only way to go if you truly want to make an impression. Read on for just a few paper ideas that will make sure your guests remember and discuss your event for years to come.
Now, more than ever companies are thinking about sustainability in all areas of their operations, from sourcing raw materials and manufacturing products to providing services and reaching out to their customers. Here’s 5 ways that print delivers on sustainability and business results.
The mall is a winter wonderland of Christmas trees and holiday cheer. Warehouse stores display giant snowmen for front yards. The shopping madness has begun. Yes, it’s that time of year again: October! The build up to the holiday season really does start this early.
If you’re considering creating a custom holiday card, now is the time to start planning. Many business owners send “customized” cards ordered from catalogs. They choose an image for the front of the card and a generic message to go inside. But how customized is that, really? After working hard all year to maintain a brand, why water it down with the same old holiday message?
Brochures can be useful documents in a number of situations. Whether you're a business owner looking to advertise your services or a fundraiser looking to boost donations to your cause, a brochure serves as a handheld piece of literature that's specifically targeted to your audience.
And believe it or not, graphic design can play a huge role in the overall success of a brochure as a document. Read on to explore the most common graphic design mistakes made on brochures.
Print or digital? A question many a communication, marketing and design professional may struggle with now. Yet, as with most things, the magic really starts to happen when we change the conversation from "or" to "and".
On July 10, Kallima had the great pleasure of being part of a great PaperSpecs webinar on Dimenstional Marketing. In case you couldn't attend live we invite you to watch the recording.
During the free webinar, Kelly and Konishesky shows examples of unique dimensional marketing pieces and offer practical tips for creating your own. They’ll answer the questions their clients ask most:
A few weeks ago I started a conversation about logos and promised to get more detailed on the art of logo design. As one would suspect multiple resources are available online for the new designer to get some tips & for the veterans to stay updated on where the industry is headed. Below I listed a couple of websites that I found particularly interesting and resourceful.
Microns, pounds per thousand square feet, basis weight, thickness, stiffness - even to some seasoned pros this paper thickness stuff can sure be a little confusing.
Not to fear, Sabine Lenz, founder of PaperSpecs, is here to make sense of it all in this great, quick and very informative video on all you need to know about paper thickness, and caliper in particular.
Greatness, does it stem solely from raw talent? Are some people simply born with that special natural ability? Or, is there something else at play that sets apart those who truly excel at their craft?