The mall is a winter wonderland of Christmas trees and holiday cheer. Warehouse stores display giant snowmen for front yards. The shopping madness has begun. Yes, it’s that time of year again: October! The build up to the holiday season really does start this early.
If you’re considering creating a custom holiday card, now is the time to start planning. Many business owners send “customized” cards ordered from catalogs. They choose an image for the front of the card and a generic message to go inside. But how customized is that, really? After working hard all year to maintain a brand, why water it down with the same old holiday message?
Brochures can be useful documents in a number of situations. Whether you're a business owner looking to advertise your services or a fundraiser looking to boost donations to your cause, a brochure serves as a handheld piece of literature that's specifically targeted to your audience.
And believe it or not, graphic design can play a huge role in the overall success of a brochure as a document. Read on to explore the most common graphic design mistakes made on brochures.
Print or digital? A question many a communication, marketing and design professional may struggle with now. Yet, as with most things, the magic really starts to happen when we change the conversation from "or" to "and".
On July 10, Kallima had the great pleasure of being part of a great PaperSpecs webinar on Dimenstional Marketing. In case you couldn't attend live we invite you to watch the recording.
During the free webinar, Kelly and Konishesky shows examples of unique dimensional marketing pieces and offer practical tips for creating your own. They’ll answer the questions their clients ask most:
A few weeks ago I started a conversation about logos and promised to get more detailed on the art of logo design. As one would suspect multiple resources are available online for the new designer to get some tips & for the veterans to stay updated on where the industry is headed. Below I listed a couple of websites that I found particularly interesting and resourceful.
Microns, pounds per thousand square feet, basis weight, thickness, stiffness - even to some seasoned pros this paper thickness stuff can sure be a little confusing.
Not to fear, Sabine Lenz, founder of PaperSpecs, is here to make sense of it all in this great, quick and very informative video on all you need to know about paper thickness, and caliper in particular.
Greatness, does it stem solely from raw talent? Are some people simply born with that special natural ability? Or, is there something else at play that sets apart those who truly excel at their craft?
Logos... Logos are a very exciting piece of... Art? Business? Both!?
We are obsessed with them, we seem them everywhere, we wear them, we drive them, we eat & drink them and are ready to pay exorbitant prices for some. Just as the prices for logos, professionals seem to have different opinions about a logo's weight on an organization's image.
When you think of paper, what comes first to mind: a blank white sheet that goes into your printer or a stairwell decorated with beautiful oversized paper flowers, or perhaps an origami?
In our latest blog "Criticize This!" we learned why at times negative feedback has such a strong effect on us. Hopefully you discovered something new about yourself (if not, may I suggest you reread the first part: "Criticize This!" ) and have been practicing paying attention to the way your react to criticism.