On July 16, Kallima had the great pleasure of being part of a great PaperSpecs webinar on Evocative Presentation Folder Design.
During the webinar, Ellen Bruss Design's Ellen Bruss and Ken Garcia discussed the inspiration behind some of their award winning work, such as campaigns for the Museum of Contemporary Art Denver - for which they received four Hermes Creative Awards - and several luxury invitation projects that were recognized by the 2015 American Package Design Awards.
Highlights of this presentation included:
Function First: Why that Who, What and How are So Important
Capacity Questions: Determining if you Need it and How Much is Enough
Budget Advice: Creating Impact and Maximizing Sheet Sizes
Paper Options: Premium Substrates and Laminating to Board
Printing Essentials: Favorite Techniques for Folder Design
Creative Inspiration: Tip-ons, Closures, Sleeves, and Cases