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Meet the creative people behind the Kallima 2011 Calendar

December 13, 2010
By
Tony D

Meet the creative people behind the Kallima 2011 Calendar. Copywriter Ross Rogers and Creative director Didier Plantard from Montreal-based CGCOM Communications tell us a little about themselves and what inspired them to make shoes the running theme.

Copywriter Ross Rogers

1) Who are you?
I’m a creative copywriter who now obsessively polishes his shoes. And although I’m friendly to technology, I have a weakness for the tactile pleasure of paper.

2) When did you discover writing ?
At a very young age. When my parents read me bedtime stories, I wanted to tell stories to them too. They couldn’t shut me up, so they gave me a pencil.

3) What was your first big memorable project?
My first dreaded job was writing a cosmetics campaign and having to invent names for mascara. Those were the early years. I’ve gone on to write about everything from paperboard to strategic management. Creating the Kallima ® Less is More campaign definitely ranks as a memorable project and that’s not cheesy marketing. I mean it.

4) What’s your favorite part of the creative process?
There always a little anxiety when you have a blank slate. Eventually, the anguish turns into a creative idea. That part is very satisfying.

5) How do you overcome writers’ block?
By not staring at a blank screen. The most important thing to do is to start filling up your mind with ideas. Read, read and read more.

6) What kind of art do you like?
Bold, pop art with a retro 7os look gets me excited. But I like any art that is playful.

7) What are your sources for inspiration?
Books that have an enduring presence in our lives like Jane Austen. But also reruns of Six Feet Under. Well-written TV is a real source for inspiration.

8) Who is your favorite writer?
Nick Hornby. I have a penchant for acidic wit and stories about urban life.

9) Where did the idea with shoes and paper for the calendar originate?
As a part of the Kallima brand, we were looking for an idea that would reflect the versatility of the paperboard. Shoes can be zany, nutty, fun, practical and colorful.

10)   If you were a shoe what shoe would you be and why?
I would be a shiny black dress shoe. It’s natty and has clean lines. The look is uncluttered and classic. That’s me, or at least, the image I want to project. Sometimes I look like an old running shoe.

 

Creative Director Didier Plantard

1) Who are you?
I’m a designer with my roots in France but I was trained in design on North American soil. Despite the cliché about French people only liking cheese and baguettes, I also really love graphic arts.

2) When did you discover graphic design?
My wife told me to try it and I always listen to my wife. I got hooked.

3) What was your first big memorable project?
One of my favorite projects was revamping the image of Kallima paper and watching it evolve over the years. My toughest job was creating a magazine in the early 90s just when the world was going digital. Working on a computer in those days was like walking on the moon.

4) What’s your favorite part of the creative process?
I like to do a little digging first and play with words and images. The design comes after.

5) How do you overcome designer’s block?
I think of something else just to let go of my preoccupations. You have to feel relaxed to find good ideas.

6) What kind of art do you like?
I really love African art because of the freedom artists use in their imagery.

7) What are your sources for inspiration?
I think you have to look closely at the world around you and draw from your daily experiences.

8) Who is your favorite designer.
Saul Bass. He’s one of the greatest designers of the 20th century. He was the creative force behind collaborations with people like Alfred Hitchcock and Martin Scorsese.

9) Where did the idea with shoes and paper for the calendar originate?
In line with the Kallima brand, we needed a flexible design subject that could have an impact for 12 months and incorporate the four seasons. Our shoe theme appeals to a broad audience, whether they’re commercial printers or designers.

10) If you were a shoe what shoe would you be and why?
I would be the soccer shoe. That’s because I’m French and the French are obsessed with “le football”, which is the French translation.

So if you were a shoe, what shoe would you be and why?

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