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Through the Lens With Giuseppe Pascale (Part 2)

February 26, 2014
By
Tony D

In this second part of our interview with Giuseppe Pascale, an up-and-coming Montreal based photographer, we talk print, production, and the benefits of working with a local photographer.

When taking a photo do you have a different approach if it's intended to be used digitally or printed?

For me, a photograph comes full circle at the printing phase. That said, striving for the perfect frame is always important, no matter its final destination (hard drive storage, display screen or print).

What are some key things to consider when printing one's work?

Having a strong composition is key to having a great print. Not every frame shot will find itself on paper, but taking the time to compose, focus and expose your frame will pay off. The down side to digital photography is the high quality, high gloss and backlit viewing devices. All which render the photograph more vivid and richer in tones. When it comes to printing, it is not uncommon to envision the final print exactly the same as how your screen portrays it. Many factors come into play such as printer profiles, inks, papers and the type of light the print will be displayed in. Understanding how to maximize printing or finding someone who can, is key to achieving the desired final print. The pay off is a print that one can gently hold in their hands while admiring how the paper textures and fibers have absorbed the right amounts of ink to produce the final photograph.

Any broad advice for designers and photographers for checking their printed work or doing press-checks?

A print test on your choice of paper can go a very long way. It will allow you to see if the final version matches the one you imagined hanging beautifully on a wall or fitted within the pages of a folio. My involvement in the printing phase differs in comparison to the photography phase. That said, it should not be at the expense of my creativity and final vision. A good printer will understand what the photographer is setting out to achieve, they will expect input as to how the colours, tones, shades and highlights should be presented. Having a test done prior to the final, opens up the dialogue and helps to build a strong relationship between the two professionals.

Advice on how to produce and present that perfect piece?

I must admit that I am always trying to refine how I present my fine art prints. Selecting the right paper, the perfect size and a great frame all within budget is a challenge. Having just a few exhibits under my belt, I have begun to understand the importance of how all those elements combine together to create a story. My next exhibit, slated to open in March 2014 took a good part of two years to ensure that I select the perfect elements. There will always be the need for refinement, but I am proud of what the end result is as the theme is very near to me. The key piece of this exhibit is perfect to what I had envisioned. So much so, that I have considered leaving it in my home studio for me only. Not to worry though, it will be on display and I simply cannot wait to share it.

There are many stock photo sites out there. What are the advantages of working with a specific photographer's work?

Stock photography has a very important purpose and can be very helpful in many projects. That said, working in tandem with a local photographer could give small business owners the unique visual edge they are searching for. Each photographer is different, viewing their portfolio will allow you to get a better insight into their style and if it will lend to your final product. The mark of a true professional photographer is an individual who can work with your project restraints while adding their sense of flare that attracted you to them in the first place.

We encourage you to discover more of Giuseppe Pascale's beautiful work at www.gpfoto.ca

Montreal locals will have a chance to see Giuseppe's photography in person at his upcoming exhibit at:
Gallery at Victoria Hall, Westmount
March 20 to April 12, 2014
The vernissage will be held on Wednesday, March 19 from 6pm to 8pm

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