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Two Sides - "And" is better than "Or"

August 4, 2014
By
Tony D

Print or digital? A question many a communication, marketing and design professional may struggle with now. Yet, as with most things, the magic really starts to happen when we change the conversation from "or" to "and".

On July 7th, Kallima's parent company Tembec became a very proud new memeber of Two Sides North Amercia - an independent, non-profit organization created to promote the responsible production, use and sustainability of print and paper. As a global leader in sunstainable forestry practices, it only made sense for us to join forses with an organization that aims to talk about both sides - print and digial - and how the two need not be at odds with each other.

The Kallima blog will periodically feature Two Sides information on just how sustainable of a communication medium print can be as well as sharing ideas about how combining print and digital can make for the most effecting design and marketing. 

Here is today's bite sized bit of print sustainability:

 

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