Print or digital? A question many a communication, marketing and design professional may struggle with now. Yet, as with most things, the magic really starts to happen when we change the conversation from "or" to "and".
On July 10, Kallima had the great pleasure of being part of a great PaperSpecs webinar on Dimenstional Marketing. In case you couldn't attend live we invite you to watch the recording.
During the free webinar, Kelly and Konishesky shows examples of unique dimensional marketing pieces and offer practical tips for creating your own. They’ll answer the questions their clients ask most:
A few weeks ago I started a conversation about logos and promised to get more detailed on the art of logo design. As one would suspect multiple resources are available online for the new designer to get some tips & for the veterans to stay updated on where the industry is headed. Below I listed a couple of websites that I found particularly interesting and resourceful.
Microns, pounds per thousand square feet, basis weight, thickness, stiffness - even to some seasoned pros this paper thickness stuff can sure be a little confusing.
Not to fear, Sabine Lenz, founder of PaperSpecs, is here to make sense of it all in this great, quick and very informative video on all you need to know about paper thickness, and caliper in particular.
Greatness, does it stem solely from raw talent? Are some people simply born with that special natural ability? Or, is there something else at play that sets apart those who truly excel at their craft?
Logos... Logos are a very exciting piece of... Art? Business? Both!?
We are obsessed with them, we seem them everywhere, we wear them, we drive them, we eat & drink them and are ready to pay exorbitant prices for some. Just as the prices for logos, professionals seem to have different opinions about a logo's weight on an organization's image.
When you think of paper, what comes first to mind: a blank white sheet that goes into your printer or a stairwell decorated with beautiful oversized paper flowers, or perhaps an origami?
In our latest blog "Criticize This!" we learned why at times negative feedback has such a strong effect on us. Hopefully you discovered something new about yourself (if not, may I suggest you reread the first part: "Criticize This!" ) and have been practicing paying attention to the way your react to criticism.
Have you heard? Kallima has a new swatchbook!