As businesses focus more on website branding, SEO, and mobile optimzation, is there still a place for print? The short answer: Yes! Powerful marketing relies on capturing customers' attention and engagement, which print venues often do better than digital. Here are 5 reasons to make room for print ads in your next marketing campaign:
Around the world at an increasingly rapid pace, new classroom learning methods and tools, including digital technology, are being adopted. Interestingly, current research reports that there are learning and retention limitations to engaging digital technology in the classroom and as a studying tool when compared to pencil and paper.
Many companies like to mix up their branding for different events or at different times. Adding some winter sparkle to holiday swag such as brochures, business cards or web banners can help highlight the spirit of the season at a conference, for instance. Similarly, softening a color palette for spring is an ideal way for certain businesses, such as wedding planners, baby photographers or retailers, to stay on trend.
In today’s fast-paced world, one of our biggest preoccupations in life is speed. Whether it’s the speed of the Internet, the pace of technology or the rapidity of the printing press, speed continues to fascinate us. In the 2015 calendar, we explore the dominance of speed in technology and nature. Read on to request your free copy.
As we advance closer and closer towards a completely digital age, many businesses are throwing the marketing techniques of the past out the proverbial window. Conventional wisdom in today's modern climate says that print direct mail marketing is obsolete. Why spend money to send out print mailers when you can just as easily send an email, for example, or outfit your landing pages with the best possible call to action? In reality, print direct mail marketing still has a lot to offer - regardless of the type of business you happen to be running.
Digital invitations and e-cards were all the rage 15 years ago, but now, paper is the only way to go if you truly want to make an impression. Read on for just a few paper ideas that will make sure your guests remember and discuss your event for years to come.
Now, more than ever companies are thinking about sustainability in all areas of their operations, from sourcing raw materials and manufacturing products to providing services and reaching out to their customers. Here’s 5 ways that print delivers on sustainability and business results.
The mall is a winter wonderland of Christmas trees and holiday cheer. Warehouse stores display giant snowmen for front yards. The shopping madness has begun. Yes, it’s that time of year again: October! The build up to the holiday season really does start this early.
If you’re considering creating a custom holiday card, now is the time to start planning. Many business owners send “customized” cards ordered from catalogs. They choose an image for the front of the card and a generic message to go inside. But how customized is that, really? After working hard all year to maintain a brand, why water it down with the same old holiday message?
Brochures can be useful documents in a number of situations. Whether you're a business owner looking to advertise your services or a fundraiser looking to boost donations to your cause, a brochure serves as a handheld piece of literature that's specifically targeted to your audience.
And believe it or not, graphic design can play a huge role in the overall success of a brochure as a document. Read on to explore the most common graphic design mistakes made on brochures.
Print or digital? A question many a communication, marketing and design professional may struggle with now. Yet, as with most things, the magic really starts to happen when we change the conversation from "or" to "and".